001
Early & Growth D2C Founders
You're running a D2C brand but struggling to grow. This helps you get more customers without burning cash, pick the right products, and keep your operations tight.
India’s Leading D2C Cohort Program
Build Your Next ₹100 Crore
D2C Brand
A 7-week live D2C accelerator program designed for ambitious founders ready to build smarter, scale faster and take their brands to the next level
- Starts
- 14th November 2026
- Schedule
- Sat & Sun, 7 weeks
- Format
- Online + Residential
- Speakers
- 15+ D2C leaders
- Cohort size
- 30 founders
Overview
Built for Founders Ready to Grow
Whether you're planning your first D2C brand or already selling, D2C Circle gives you a clear path to scale. For six weeks, India's leading D2C founders, operators and investors teach you live what took their brands past ₹100 Cr. The program ends with two days at a luxury property where you meet your 30-founder cohort, the investors and speakers in person to pitch, network, showcase your products and have some fun.
15+
D2C leaders as speakers
14+
curated live sessions
7
weeks of Sat - Sun learning
Who it's for
Who Is This Cohort For?
Expertbells D2C Circle is crafted for early and growth-stage founders ready to scale smarter, grow faster, and build investor-ready brands.
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Aspiring Brand Builders
You have a brand idea but haven't launched yet. This takes you from idea to first sale - test if it works, find good-margin products, and connect with the right vendors.
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Operators & Marketers
You manage ads or run a brand's storefront. You want better results from Meta & Google, and you're looking to expand to Blinkit or Zepto.
Speakers
Learn From India's Top 1% D2C Leaders
Founders, operators and investors who have built and backed India's fastest-growing consumer brands.
Arjun Vaidya
Co-Founder · V3 Ventures
Radhesh Sirohiya
Founder · Shyle
Anurag Goyal
Director · PepsiCo India
Manish Tripathi
Founder · Hachi Wilson
Akshay Shroff
Founder · Four Fox Media
Sairaj Dhond
Founder · Wakao Foods
Sulay Lavsi
Founder · Bummer
Rajat Khullar
Founder · Bla Bli Blu
Jyoti Motwani
Founder · The JM Marketing Services
Sunny Wadhwani
Founder · Growpreneur
Vivek Chadha
Angel Investor · AccelerateX Ventures
Priyanka Chelani
Co-Founder · Expertbells
Why join
Why You Should Join D2C Circle
Everything you need to build, launch and scale a consumer brand, in one seven-week cohort.
14+ Expert-Led Sessions
Learn directly from India’s leading founders, operators and investors who have built top consumer brands.
Networking
Build real relationships with fellow founders, mentors and speakers, online every week and in person in Gurugram.
D2C Growth Playbook
The full journey from launch to scale: your Shopify store, Meta and Google ads, quick commerce, marketplaces and retention.
Residential Program in Gurugram
Two days of in-person learning with your cohort and mentors, ending in Demo Day and Convocation.
Demo Day & Investor Access
Get your deck reviewed, pitch live on Demo Day and reach a database of 1,000+ investors and VCs.
Founders Community
Only 30 founders per cohort, with lasting access to the Expertbells founders community after it ends.
Alumni
D2C Brands That Scaled With Us
Alumni brandsBuilt by our founders
Curriculum
6 Weeks Online, 2 Days in Gurugram
Live online sessions every weekend for six weeks, then two days in Gurugram to pitch, connect and graduate with your cohort.
- Session 1Sat
The D2C Founder Blueprint
Map opportunity fields and validate product-market fit before you invest.
- Session 2Sun
Brand Identity & Go-to-Market
Build an emotionally resonant brand identity and the GTM strategy to launch it.
Week 07 · Convocation
Residential Programin Gurugram
- Luxury Stay
- Two days and a night at a premium resort, all arranged for you
- Networking
- Connect with founders, investors and speakers in person
- Product Showcase
- Get real feedback on your products from experts
- Demo Day
- Pitch live to angels and VCs
- Fun Activities
- Games, music and a celebration dinner
Location:GurugramDuration:2 days, 1 night
Glimpse
Moments From Our Last Cohort
Founders from the previous cohort, in conversation on the D2C Circle stage.
How to join
Application & Enrollment Process
3 simple steps to secure your seat.
Step 01
Submit Application
Fill in the application form and reserve your seat.
Step 02
Application Review
Our team reviews each submission for cohort fit: readiness, passion and the potential of your brand.
Step 03
Enrollment Confirmed
Once approved, secure your seat and get instant access to resources and the founder’s group.
Fees
Simple, Transparent Cohort Fees
One fee for the full seven weeks: every live session, the Gurugram residential and Demo Day.
Cohort starts
—
What you get
- 14+ live, expert-led online sessions
- Residential program in Gurugram
- 15+ top D2C founders, industry experts and investors
- Growth strategies, D2C funnels and the founder playbook
- A chance to pitch your startup to investors
- A closed community of 30 D2C founders
- Free deliverables worth ₹10,000+
India's No. 1 program for D2C founders scaling their brand
Rated 4.8/5
Exclusive bonuses
Freebies Worth ₹10,000+ Included Free
Tools, templates and access every founder in the cohort gets on day one, at no extra cost.
Access to 1000+ Business Documents for Daily Operations
Usually ₹1,490Free
Database of 1000+ Investors, VCs & Fellowship Programs
Usually ₹2,490Free
Startup Guide Book – “Startupology” by Zebra Learn
Usually ₹2,990Free
1-Year Free Accounting Software
Usually ₹2,999Free
Exclusive Access to Expertbells Founders Community
Free Access
Testimonials
Hear From Founders Who Have Scaled With Us
Don't take our word for it. Founders from past cohorts on what changed for their brands.
Jayesh Borele
Founder · Mr. Bomzy
This cohort helped me gain fresh perspectives on brand building, customer acquisition, and sustainable growth. The insights and connections made through the Expertbells D2C Circle were truly valuable.
Riya
Founder · Tinkerbuds
The best part of the D2C Circle was the incredible network of founders and experts. Every interaction sparked new ideas, valuable learnings, and opportunities to accelerate growth.
Anand Chauhan
Founder · Bombay Store
This cohort helped me gain fresh perspectives on brand building, customer acquisition, and sustainable growth. The insights and connections made through the Expertbells D2C Circle were truly valuable.
Jafar Ali
Founder · Ticksout
Kiran Shah’s session was one of the highlights of the D2C Circle. His candid insights on building and scaling a brand provided valuable takeaways that I can directly apply to my business.
Rishab
Founder · Keshananda
Every D2C Circle session delivers real insights, honest founder conversations, and clear next steps that help us build and scale faster.
Aarti
Director · elitelivingindia
This cohort is not just about sessions; it’s a community of founders helping founders. The honest conversations, shared experiences, and valuable connections made every interaction a learning opportunity and every session worth attending.
FAQ
Here's What Others Asked Before Signing Up
What founders usually ask about the format, applying and what comes after.
The D2C Circle is a 7-week live accelerator, not a passive course.
- 14+ live mentor-led sessions online (Sat & Sun) for six weeks
- Expert masterclasses + hands-on frameworks
- Peer learning via private founder groups
- Week 7 in person in Gurugram: Demo Day & convocation
You’ll spend about 4–6 hours per week — designed to fit around your execution schedule.
Once enrolled, you’ll be added to the private WhatsApp group, receive the program calendar, and get immediate access to resources.
Unlike generic online courses or pre-recorded lectures, this is:
- Live & interactive online sessions (real-time Q&A, feedback), plus a week in person in Gurugram
- Led by operators who’ve built 8-figure brands, Shark Tank winners & Q-commerce leaders
- Action-oriented (playbooks, templates, dashboards — not just theory)
- Ends with a live offline finale + investor pitching opportunity
No fluff. No upsells. Just execution-focused learning.
Yes. Throughout the program you’ll:
- Get 1:1 pitch feedback from mentors
- Build an investor-ready deck & GTM plan
- Learn storytelling, unit economics, and growth metrics that matter to VCs
- The Top 5 founders pitch live to investors in the finale
Even if you’re not fundraising immediately, you’ll be prepared when the time comes.
You don’t just graduate — you join a lifelong tribe:
- Walk away with a GTM plan + investor-ready pitch deck
- Stay connected via alumni-only founder community & perks
- Get continued access to recordings for a limited time
- Exclusive invites to future sessions & ecosystem connects
It’s not just a 7-week sprint — it’s your ongoing growth ecosystem.
Still have a question? Get in touch with our team.
Contact us